B-to-B marketers generally have complicated selling propositions and need to engage their target customers in a dialogue to match their needs with a solution Your website can serve as your best salesperson by providing relevant articles, a download center, RSS content feeds, third party content publishing, assessment and business case blueprinting tools, discussion forums, webcasts, surveys and on-demand webcasts.

RelationshipAdvocateSM allows you to manage the content on every page along with code and display content by specific target customer topic areas of relevance. For example, if you are a pharma marketer appealing to physicians, code and display a wide range of content by diagnostics, patient selection, treatment planning, medication management, and post treatment care.

RelationshipAdvocateSM automatically tracks every site visitor with a persistent cookie . This allows you to score individual target customer’s interest (minimal interest, semi-active interest, active interest, and very active interest) and send personalized email responses based on their specific “topic” interest to deepen their relationship and encourage additional site visits. All site visitor activity can also be directly integrated into your sales force automation system to provide real time notification of all warm or hot leads. This SFA data integration provides a complete summary of an individual’s interests by relevant topic area which serves as a sales script for contacting this warm or hot lead.

The RelationshipAdvocateSM can be customized to guide target customers through a step-by-step learn, choose, and act process. This process can increase the number of target customers that understand their own needs, help them match a product / service to this need, and lead them directly to the online solution. An example of this is high tech marketers who can provide the following guided process for their site visitors:

Assess: Self assessment to define your gaps from best practices

Plan: Improvement blueprint to highlight the most relevant resources and create a customized business case for change

Learn: Key need topic areas for organizing an online resource center (articles, downloads, webcasts, forums, other content, assessment tools, etc.)

Choose: A product / service matching tool based on a site visitors self-identified priorities

Lead Integration : Auto notifications for sales team members when a prospect has met the interest "threshold"

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RelationshipAdvocateSM automatically records every click, view and activity of each individual site visitor and reports by topic area of interest. This allows marketers to rank individual target customer’s topic site activity and automatically create personalized "trigger" email campaigns based on their interest. Individual consumer activity reports are organized by these topic interest areas.

RelationshipAdvocateSM provides aggregated reporting by individual page on the site along with a comprehensive summary of overall relationship marketing activity to pinpoint performance and revise strategy. Custom queries can be made using tracking data to generate special reports for analysis and alternative campaign strategies.

RelationshipAdvocateSM has an integrated "value calculator" to estimate the # and strength of new relationships that have been developed with this system and the forecasted ROI that will result. This is estimated using the interest scoring system (i.e., minimal interest, modest interest, semi-active interest, active interest, very active interest) which rates the quality of sales leads by each topic area. These leads are then probability adjusted based on the interest calculator along with gross margin and cost estimates which are then entered to calculate a running ROI estimate for the program.

RelationshipAdvocateSM has an integrated campaign management system, including an administration center for recording all individual consumer campaign activity in the same database. This solves the typical problem of separate databases for campaign responses and website activity tracking. Our solution integrates with a range of third party email vendors for a seamless campaign management and tracking system.

RelationshipAdvocateSM is a B-to-B website activity profiling engine that tracks all site visitor activity. This allows marketers to set up automated trigger email campaigns based on predefined site visitor activity. These triggers can be set based on individual page views, downloads, discussion group posting, webcast participation, taking of a self assessment, view of any individual site content, or based on sophisticated combinations of activity on the website.

RelationshipAdvocateSM has an integrated campaign dashboard to report on campaign activity performance including open rates, sent, click-throughs, and a range of other diagnostic metrics.

RelationshipAdvocateSM has world-class interactive web design services for bringing websites to life. Notice the interactive features integrated directly into the www.marketingadvocate.com template above.

RelationshipAdvocateSM is a hosted solution that separates the website template from how the website functions. This allows us to match the look at feel of the B-to-B website exactly as a sub-domain. This means that this relationship marketing solution can be made to match any website design, any navigation button scheme, and any look and feel that is required.

A strength of RelationshipAdvocateSM is to add any number of custom interactive features and be able to integrate the activity tracking into each of these new features as they are added to your website. This includes additional ways of classifying content, other database document retrieval tools, new database-driven features, and flash animation demos or presentations.

The RelationshipAdvocateSM team has extensive expertise in developing powerful B-to-B lead development strategies that will motivate your target customers to visit your website, spend more time to build relationships, and convert these relationships into additional sales for generating a trackable ROI.

The RelationshipAdvocateSM team has codified a range of best practices and approaches for organizing and publishing your internal expertise and knowledge in a resource center system on your website. These content development techniques are enhanced with the use of contract writers to support a range of content development services.

The RelationshipAdvocateSM team also manages all phases of the development and implementation of your relationship marketing strategy. This includes a leadership role in the development phases along with the option to provide ongoing support services to assist in executing ongoing campaigns and strategy enhancements.