The lead nurturing category in marketing technology space is confusing even for tech marketing veterans. Learn more about new features and how to choose the best solution for your business.

This article defines the components of a proven system to use the content and sales collateral you currently have to help build deeper relationships and high quality leads from your website. It outlines key content strategies, campaign planning, lead follow-up and performance measurement processes to put this system in place. It also highlights technology solutions to help marketers efficiently execute world-class lead nurturing campaigns.

Leads come in all shapes, sizes, and quality levels. The problem with variable quality leads is that their potential is only as strong as the weakest lead. Learn how to use your website to develop powerful leads.

Marketers make hundreds of decisions every month involving company resources and business strategy. It is impossible to conduct extensive research and analysis to guide each of these important decisions. Marketers must prioritize which decisions will be based solely on experience and judgment, and which ones are worthy of additional analysis. This article will help you prioritize your decisions based on the impact and relative risk involved.

Are you among the thousands of marketing executives planning to redesign your existing web site this year? If so, stop! For the same time and money it takes to design graphics, create copy and enhance your website, you can build and deploy a single application that integrates all of the highest value relationship building tools directly into one, and will breathe new life into your website in the process. Read more to learn how an effective multi-level marketing system can accomplish multiple goals and successfully grow your business.

At least seven percent of your email campaign investment is wasted each month, and that's a figure only the most fortunate and cunning marketing communicaion departments can brag about. Your ROI is shrinking due to the increasing and often mysterious problem of email bounce rates. For every 100 emails sent, about 7 will fail reach the intended contact. This sounds like a minimal amount, but consider an average company that sends 50,000 emails per month, at a 7 percent bounce rate, about 3,500 of those initial emails will fail to reach their destination. Bounces cost money! Fortunately, we have put together 16 tips to increase the likelihood your recipients will get, and consider opening, your e-mail messages. Finally, you can begin to recoup your lost investment.

You have a world-class website with an attractive design, terrific resources for your target customer, and first-rate products and services to offer. The site would work wonders for your company, if only people could find it! Driving traffic to your site is crucial to its success; fortunately it's probably a lot easier and less expensive than you think. And driving traffic is a strategic area in which marketers like you can really get involved and make a difference, because you know your target customer best and you know the key topics they'll be searching for on the web. Learn about the 3 main ways to drive more traffic to your site and start reaping the benefits of your world-class website today!

Email list growth is a hot topic and presents itself as a tremendous challenge and opportunity for most email marketers. However, many marketers are seeking more expensive and difficult avenues, like list rentals and co-registration programs, when a basic and easy way to implement or manage this opportunity already exists.

Your target customers are not sitting on the edge of their chairs waiting to learn about your products and services. They are focused on how to address their problems and meet their needs. If your target customers are functional business executives (e.g., heads of IT, marketing, finance, engineering, manufacturing, etc.) they are likely looking for a network of resources to help them make better decisions and improve business performance. You can use community-like features on your website to build deeper relationships with prospective customers and generate higher quality leads that will improve close rates and shorten selling cycles.

How much should you spend to distribute one press release via an online distribution service? This article will help you to determine how much should you spend to distribute a press release via an online distribution service and validate an investment in any one service provider.

Many companies have invested heavily to gather and collect customer data, and have also invested in some array of decision support tools.  However, after everything is said and done, if all of this data and all of these tools do not allow your marketing team to have access to all of your customer data and allow them to ask questions and get responses back quickly, then your are missing out on key revenue enhancement opportunities.  This article will help you to better understand how a new advanced level of analytics can help your company quickly pull togethre disparate data (whether it's from your transaction system, ERP, legacy systems, web or other data sources) and gain a complete understanding of your customers or products and improve its bottom line!

Marketing goods and services have split into two main categories today: business-to-business and business-to-consumer. Each has its own challenges and nuances, its own unique buying process, its own set of rules for success. For what is the one thing that remains constant in marketing no matter how big or small the purchase, complex or simple, costly or inexpensive? The need to build relationships. The good news is that these relationships can be created on someone else’s dime.

Read this article and learn 9 key factors for working towards “generating relationships” rather than merely 'generating new customers'.

If you wish hard enough for something, it may come true. The wish of an integrated / ROI-based planning process for sales and marketing is a dream that does come true, if the parties are willing to look objectively at their processes. This article demonstrates how building relationships with customers is the glue that will bind an integrated sales and marketing process together. Learn more about a process and approach for putting a win-win sales and marketing planning process into action.

Have you purchased and installed a CRM solution to support your marketing efforts and realized that it has not significantly changed your marketing strategy? Are you still struggling to determine the specific marketing ROI for this investment? You may be struggling for a while, because CRM by itself is unlikely to transform your marketing campaign efforts and corresponding results. Implementing a meaningful relationship strategy requires an integrated sales and marketing effort.

This book is an excellent resource to consult for reaching your target and getting the appropriate information across in the right ways. The proprietary content within gives front-line managers, executives, researchers, and planners the specifics on obtaining the data you need to boost the visibility and relevance of your brand. Insights cultivated from 20 years of experience spent in advertising, direct marketing, PR agencies, and consulting are put together in How It's Done: A Research and Planning Handbook for Marketing Communications Professionals.

Circulators have spent the last several years trying to develop a critical mass of email addresses so that they can effectively tap this promising new source, and many have made considerable progress.

This article is about improving email campign deliverability by better understanding spam filters.

When it comes to acquiring new business, cold emailing is attractive in theory, but problematic in practice. Quality, permission-based email lists are still relatively scarce, their costs are still high, and the glut of email in in-boxes is impacting response rates.