Content and Audience Management

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Content & Audience Management

Managing and displaying your content and contact information in order to provide efficient, effective use of marketing technology systems.

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Do You Have a Marketing Technology Strategy?
If you are like most marketers, you have developed some level of web presence with your corporate web site, selected email campaigns and have added a few other features like web surveys, webcasts, or online advertising. While each of these efforts is an effective way to communicate with your target customer, a more cohesive approach is necessary to maximize interest in your products. Building a marketing technology strategy blueprint is the next key step to enhance your web-based marketing grow
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1. Anita Gross Wed, Sep 09, 2009, 10:56 AM
Our company has been looking for a good CMS. We don’t have the development resources to invest time into other Content Management Systems so this website solution looks like it will meet our needs.
2. Mary_Levers Wed, Sep 09, 2009, 10:49 AM
Our challenge is that we have one marketing person responsible for publishing content. We have a demanding editorial calendar and a super complicated selling proposition. This site shows how marketing can do more heavy lifting, more efficiently
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