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Relationship Marketing

» Relationship Marketing Strategy

Strategies that focus on building valuable, long-term relationships with current and potential customers.

» Customer Acquisition & Retention

Targeting specific groups of potential customers to increase your customer base and convert them to loyal, lifelong customers.

» Trust Building & Content Strategy

Becoming a trusted advisor to your customers through relevant resources that are organized in a customer-centric fashion.

» Relationship ROI & Effectiveness

Being able to validate your relationship marketing efforts by showing the conversion from traffic to leads to customers.

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	Measuring Brand Communication ROI This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get for my brand communication dollars?"

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