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B2B Home Page
This is the B-to-B marketer resource center dashboard: This page is designed to provide full resource center navigation by topic and resources on the left, provide rotating features upon page refresh, top ten articles, quick polls, and RSS feeds on hot B-to-B marketing topics.
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| As you click through this site, you are viewing a virtual tour of our
relationship marketing application which powers this site. This is a website-based lead development
/ one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of
the application you are currently viewing.
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Untitled Document
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A relationship marketing center of excellence for helping B2B professionals attract target customers, generate better quality leads, and improve overall ROI. Access resources by topic using the left side navigation. (Resource Center FAQ's) |
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| Email Marketing: Are You Damaging Your Brand? |
Many marketing and communications professionals are realizing the powerful ability of permission e-mail to complement multi-channel communications in increasing revenues, reducing costs and leveraging existing investments in content and customer data… as well as growing brand value. What you might not realize though are the ways your e-mail communications could affect your brand. You may be destroying the very integrity of a brand’s core positioning without knowing it.
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