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B-to-C Marketer Marketing Mix Priorities for 2006 (December 2005)

Business Case Tools

This is the improvement blueprinting tool dynamic display page. It provides assessment tools for consumer marketers to assess themselves and create a personalized improvement plan.

As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.
Marketing Improvement Blueprinting Tools
Give us 3-4 minutes of your time and create a customized marketing improvement plan for your business. Included in your personalized plan is as follows:
  • Quantified Performance: Assess your marketing practices on a 1-100 scale
  • Detailed Diagnostic: Develop a detailed / quantified diagnostic of your marketing
  • Personalized Improvement Plan: Create highly personalized improvement recommendations
  • Quantified Impact of Making Improvements: Generate a forecast of the impact of making these changes to your marketing
  • Links to Resources to Help Improve: Access links to helpful resources by individual improvement recommendation.

Sample Improvement Blueprints for your View:

We have provided excerpts from the custom reports that will be generated for you so you can get an advanced look at what you will get after completing your own improvement blueprint. Example reports have been provided for each site section so that B-to-B marketers, B-to-C marketers, and Association marketers can get a first hand look at how this improvement blueprint tool can help with your marketing performance.

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