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Main B2B Topic Listing Page

This is the B-to-B resource center taxonomy page that summarizes all marketer topic and sub-topic areas. These are uniquely defined for the expertise and strategy of each new Marketing Advocate client.
As you click through this site, you are viewing a virtual tour of our relationship marketing application which powers this site. This is a website-based lead development / one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of the application you are currently viewing.

Website Personalization Tools

Website personalization tools allows your target customers to make site fit their needs

One of several personalization options available with our solution.

 

Detailed Features of Our Personalization Engine

How this intelligence system is uniquely designed to provide personalized support to resource center site visitors.

Current Live Personalization Engine Features:
Feature:
Benefit:
  • User driven intelligence taxonomy

To organize information around decision and problem areas for users

  • Improvement Blueprinting Tools
To self-diagnose needs and create customized recommendations and navigation for users organized around their needs
  • Self-Assessment Tools
For simpler / quick assessments of selected practices with personalized recommendations
  • Tracking and Personalized Response Systems
For profiling individual user interest by topic and making personalized recommendations to help with their interest area
  • Proactive New Feature Notification System
For auto-notification “push” of new / hot data to the users that will value the information the most
1st Quarter 2006 Personalization Engine Enhancements:
Feature:
Benefit:
  • Individual Preference Registration
To allow site visitors to register preferences for proactive notification and personal site display options
  • Site Display Personalization
A customizable set of site features for individual registered site visitors
  • Peer Recommendations
A recommendation feature next to other features selected. Similar to the Amazon “others that viewed this also viewed XXX.”

Personalized pages for site visitors: Our website-based resource center application allows site visitors to create their own accounts and define their preferences. This enables the site visitors to customize their site experience using the features that they value most. This improves their likelihood of repeated visits and fosters deeper relationships with your company and your brand.

Guided assessment tools for creating personalized blueprints: Our assessment suite allows site visitors to compare their current practices with your definition of best practices for your industry. This will allow them to self-identify gaps and create a custom improvement blueprint. This XML report will provide a detailed set of recommendations and a customized resource center navigation aligned with the site visitors self-identified priorities.

Personalized navigation based on site visitor self-assessments: Our relationship marketing solution also provides the option to allow the site visitor to customize the navigation of the resource center based on their self-assessment results. This provides the site visitor a new additional set of navigation buttons that feature their own improvement priorities.

See examples in our industry solutions section:

B-to-B Industry Solutions
B-to-C Industry Solutions
 

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