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Main B2B Topic Listing Page
This is the B-to-B resource center taxonomy page that summarizes all marketer topic and sub-topic areas. These are uniquely defined for the expertise and strategy of each new Marketing Advocate client.
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relationship marketing application which powers this site. This is a website-based lead development
/ one-to-one marketing solution for B-to-B and B-to-C marketers. We will describe the feature of
the application you are currently viewing.
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About this Collaborator: Ernan Roman Area of Expertise: Ernan Roman is the pioneer who created the Consensual Marketing Opt-In Process and the Integrated Direct Marketing methodology. He is the co-author of the first book on opt-in marketing: “Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing,” published in June, 2004. The first printing sold out in six weeks.
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